case study

How it began

Measure Publishing came to us at a pivotal moment in their growth. As the publishing arm of Beacon International Group, they oversaw multiple imprints and magazines — including Chickadee Prince Books — each with its own look and legacy. The company needed a unifying visual language to bring its publications and digital presence together under one cohesive identity.

What the agency did 

Rome Design Agency created a new brand identity for Measure Publishing that reflects its intelligence, reach, and creative edge. We designed the logo and complete visual system, establishing a structure that could hold both the corporate publishing platform and its individual titles.

Our team built the Measure Publishing website and continues to design all book covers, magazine layouts, and promotional materials. Through this collaboration, we developed flexible design templates and production workflows that maintain consistency across multiple publications while allowing each title its own character.

The Result

The new Measure Publishing brand presents a unified and elegant publishing ecosystem. Its digital and print expressions now speak in one visual voice — refined yet adaptable — positioning the company as a modern, global player in business and culture publishing.

Website: measurepub.com 

How it began

In 2014, the Associazione Culturale Antiquae and the Italian Academy Foundation worked with the Sacred Convent of Assisi on an exhibit in New York City. The subject was Franciscan manuscripts and papers, never before seen in the US. In 2022, the St Francis Day Foundation together with Pope Francis, decided to create an even bigger show, centered around the precious volume, The Canticle of Brother Sun, which contains the line “laudato sie”. Pope Francis has used this line in a title of an important cyclical on the value of nature. The show Laudato si; nature and science was born. The Italian Academy Foundation, again a collaborative sponsor, along with Antiquae, a producer, called upon the Rome Design Agency to bring the exhibit to life in Italy.

What the agency did 

The Rome Design Agency provided the entire graphic and visual branding for the exhibition, building off of the intricacy of the manuscripts being displayed. The show logo was produced through the vectorization and digitization of an “F” found in an original manuscript. The Agency determined the show’s “key image” – an alchemical mandala that shows the synthesis of all the elements, and this appears in the background of advertising and signage around the City of Rome.

Working with the architect (1AX) and the show builders (Exibis), as well as the multimedia developers (CapWare), Rome Design Agency established the need for graphic elements throughout the show in the form of panels and descriptive texts punctuated by color. The palette was derived from the manuscripts, and was part of the branding kit designed by the Agency. The graphic panels in the show have a distinctive role: to enhance the understanding of the manuscripts and bring a visual dynamism to the show’s “landscape”, imagined by the architect in natural fibers and wood, in the spirit of the Franciscan order. The graphics would not distract or impose, but underline.

Included in the descriptive panels are QR codes, which lead to an audio guide and website in alternate languages – all created and designed by the Agency. The social media feeds and content, website and online shop for the exhibition are all part of the Agency’s design.

The show also features a catalog (Electa) and branded artistic merchandise. The Agency designed these products, and collaborated with Electa on the catalog’s art direction.

The Result

The Laudato sie project culminated in a multidimensional array of graphic development, from the logo, advertising and signage, to the exhibition panels and displays, to digital marketing design, to product design. Laudato Sie is showing at Palazzo Braschi, Museo di Roma, from October 2, 2024 to January 6, 2025. Then it moves to Sacred Convent of Assisi from April 7 to October 2025.

Website: laudatosie.com| Instagram: @francismanuscripts |  Facebook: @francismanuscripts

How it began

Beacon Int’l, a client of RDA since 2021, is the leader of risk intelligence media with six international publications dedicated to the risk management industry. The Agency manages the creative direction, social media and visual branding of the company and its subsidiaries. Business Insurance is one of these companies, and is renowned in the US as the top provider of news and information for this market.

What the agency did 

The Business Insurance site was built on a customized legacy platform that was proving outdated for current multimedia technologies and social media integration. The agency aimed to migrate the site to WordPress with the collaboration of a development team (CKS Media), who had developed a sister site, commercialriskonline.com.  In order to establish a new design and look for the brand without changing the logo or palette, the agency created a beta site. The agency structured a backend system using WordPress with a custom database to sort and organize the vast amount of content and content types on the site. In addition to this, the agency aided in the design of email newsletters.

The Result

Through strategic direction of the website’s structure, the agency increased the navigability and organization of the vast amount of content that Business Insurance displays. The agency provided a new visual aesthetic for the brand without compromising its’ original iconography.

Website | businessinsurance.com

How it began

We had the fortune to work with this stunning jewel of a brand for several years.  The sites – one for each hotel property – were elegant and luxurious to begin with, but the organization lacked a point person for their web presence. Rome Design Agency was brought on to unify the branding across all hotel properties through the websites and social media streams. 

What the agency did 

Here is where mother-tongue English became vital, as the collaboration for this project involved teams and agencies in five countries. The key component provided by my agency was establishing a globally unified strategy for the online presence of this luxury business. Working with their extraordinary team, we identified an area of their site that could be transformed into a non-static, upbeat stream of content: a sort of “blog” focused on the hotel’s local cultural scene.

The Result

The result of the blog became their current iteration, called “What’s On.” This aspect is both a locally relevant and globally consistent feature across their international locations and websites. Now, visitors to the site are instantly tuned into the local events, whether they are visiting a location in Milan, London, or Dubai. After our addition, the client now can easily maintain this seamlessly integrated stream of content.

Website: bulgarihotels.com| Instagram: @bvlgarihotels |  Facebook: @bvlgarihotels&resorts