case study | Platinum Eye

How it began

Platinum Eye is a television show – premiering November 29, 2020  in the U.S – that focuses on the world of luxury through the eyes of fashion editor Avril Graham. In communication with the show’s executive producers from the inception of the show, the Agency began design revolving around the brand’s core identity:

• timeless
• elegant
• entertaining 
• in-the-know

What the agency did 

Working on a completely new brand gave us the opportunity to shape the total look, from the creation of the logo and brand style, to the presentation graphics, website and Instagram feed design. We utilized the Egyptian eye of Horus for the logo inspiration, and through direct feedback with the client and trademark consultation, created an original, iconic logo.

The Result

From the ground-up, Platinum Eye evolved from an idea to a television series with a unique website, logo, and social media presence crafted by Rome Design Agency. The brand is evolving as it expands its reach into new content streams, and we will provide the styling to go with it. Looking forward, Platinum Eye is rooted in a cohesive, dynamic digital presence, that is created to grow with the brand.