Case Study | Business Insurance

How it began

Beacon Int’l, a client of RDA since 2021, is the leader of risk intelligence media with six international publications dedicated to the risk management industry. The Agency manages the creative direction, social media and visual branding of the company and its subsidiaries. Business Insurance is one of these companies, and is renowned in the US as the top provider of news and information for this market.

What the agency did 

The Business Insurance site was built on a customized legacy platform that was proving outdated for current multimedia technologies and social media integration. The agency aimed to migrate the site to WordPress with the collaboration of a development team (CKS Media), who had developed a sister site, commercialriskonline.com.  In order to establish a new design and look for the brand without changing the logo or palette, the agency created a beta site. The agency structured a backend system using WordPress with a custom database to sort and organize the vast amount of content and content types on the site. In addition to this, the agency aided in the design of email newsletters.

The Result

Through strategic direction of the website’s structure, the agency increased the navigability and organization of the vast amount of content that Business Insurance displays. The agency provided a new visual aesthetic for the brand without compromising its’ original iconography.

Website | businessinsurance.com